We built this style out of little vignettes to show potential customers that Spectrum Small Business services can help any business. We switch from interiors of clothing companies, to exteriors of coffee shops, main streets, and even small city blocks.
By integrating text call-outs into the vignettes we give our little scenes life, playfulness, and fun discoveries for the viewer. We wanted the viewer to see these scenes as little art pieces with fun elements to discover as we progress through the spot. To that end, we built fun transitions, even for price points, that flip and allow the viewer to feel like they're uncovering something. All along the way, each scene is connected to the others and united by Spectrum.
